Effective Marketing on LinkedIn

Marketing on LinkedIn can be expensive and for that reason, many business owners and agencies disregard the social media platform when creating their online marketing strategies. However, we have found that LinkedIn can end up generating your lowest cost per lead, even if the click costs are higher. When you understand the different campaign types and how they work together, you can create a highly targeted, optimized campaign that can transcend industries on LinkedIn. Here are four tips by Optfirst Internet Marketing.

1. Utilize the Different Campaign Types
We use a two-fold approach to reach our target audience on LinkedIn. We aim to show up in a user’s feed and in their messages. Creating this dual visibility allows us to present a concise message in feed ads, and then expand that message with more tailored specifics in the message ad. It also works to familiarize the user with your brand. Providing two touchpoint opportunities can increase click and lead rates.

2. Remarketing with the Insights Tag
In addition to having multiple campaign types, it’s important to have different targeting segments as well. Once the LinkedIn insights tag is installed correctly on your website, you can use your website data to create custom audiences and remarket to your website visitors on LinkedIn. When used in conjunction with a Google Ads and Facebook Ads remarketing campaign, you can follow your remarketing audiences across all major websites and social media apps.

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