Semrush describes Website Analytics as the process of working with website data to improve the user experience (UX) and site performance and we, at OptFirst, are aware that the foundation of your online presence is your website. Here is where you establish...

In the world of digital marketing, data is king. It's essential to measure the success of your digital marketing efforts, and analytics and reporting are the tools to help you do just that. In this blog post, we'll take a deep dive into the world of analytics...

Marketing on LinkedIn can be expensive and for that reason, many business owners and agencies disregard the social media platform when creating their online marketing strategies. However, we have found that LinkedIn can end up generating your lowest cost...